Author Archives: Erik Sherman

Harley to Electrify Stocks; Will Make LiveWire Public


If LiveWire goes public, does it make a sound? In all seriousness, LiveWire motorcycles make a sound. LiveWire, Harley-Davidson’s own journey into electrification is going public. After years of tenure as a Harley-Davidson, LiveWire became its own rebooted standalone company in 2019. The reboot rode in with a new model name (LiveWire One) and price… read more

Harley-Davidson launches the Sportster S onto India’s Streets


Harley-Davidson’s love affair with the lucrative Indian market continues with the launch of the new Sportster S.  The Motor Company is making moves. Harley-Davidson recently partnered with Hero, a Indian motorcycle company with a strong connection to the country’s existing market. The partnership follows Harley-Davidson’s stillborn attempt of to break into the Chinese market by… read more

This ‘Harbor-Davidson’ Ultra Classic goes from Custom to Crazy.


The “Harbor-Davidson” is a converted Ultra Classic with one apparent purpose- to drop some jaws. Sean Kerr of Bikes and Beards has one of the most unique Harley-Davidson motorcycles on the road. The Harley-Davidson Ultra Classic rolled into Kerr’s custody with a RevTech 110 cubic inch engine and six speed transmission. The RevTech powertrain is… read more