Yes, Ford will resurrect a Bronco to go head-to-head with Wrangler. And much like the original Bronco, this one will sidestep Wrangler by offering a mildly more livable, refined product, at the expense of off-road capability at the limits.
Those keeping score know sales volume and average transaction price are key metrics in the full-size truck wars. And it's no secret the Detroit Three are thinking about looming fuel economy challenges.
We are all rejoicing over the very real possibility of a new Ford Bronco, but what form will it take?