Fifth generation Corvette sales were as successful as the factory backed Corvette Racing Team. The team raced in the American LeMans Series, a highly competitive venue that placed the Corvettes in competition with Ferraris, Vipers, Aston Martins and Porsches, with the objective of reestablishing the Corvette as the world’s preeminent performance car. After an absence […]

For the next few weeks, Corvette History through Ads will focus on one of the most important parts of the Corvette’s history; so important in fact that Chevrolet devoted most of their advertising budget (other than a few ads promoting the new Fixed Roof Coupe in 1999 and the Z06 in 2001) telling its story. […]

In 2001, General Motors took a major step by introducing a Corvette long awaited by performance enthusiasts and christened it with the almost sacred moniker – Z06. The name had not been officially used on a Corvette since 1963 when only 199 of the specially equipped Corvettes were offered, the first ones promised to successful […]

Following the thirteen year run of the C4, the public anxiously anticipated the new fifth generation Corvette. And GM was well aware that due to the vastly improved, entirely redesigned C5 they needed to use some print advertising, which they had not used in over a year, to promote the changes the newest generation of […]

This C4 advertisement is one of the last, but the focus of this article is to examine both the C4’s contributions and the building of the very last C4 at the Bowling Green Assembly Plant on June 20, 1996. Though technically the videos are not advertisements, Harlan Charles, the Corvette’s Product Manager, summarizes all the […]

Though print advertising for the Corvette had tapered to a trickle in the early 1990’s and for the most part died with the onset of GM’s financial struggles, the few ads that did make it to print were considered some of the best. And those ads usually had a lot to talk about since they […]

The development and production of the ZR1 were far more significant to the Corvette than you’d expect from just another new trim level and its implications were vitally important to the future survival of the Corvette. When the fourth generation Corvette was unveiled the very definition of a “performance” car was being challenged in light […]