This advertisement for the Malcolm Konner Commemorative Edition 1986 Corvette created quite a controversy among other Chevrolet dealerships. Corvette’s sales department realized the potential in creating special edition cars in 1978 when they successfully marketed the Indianapolis 500 Pace Car and the 25th Anniversary model during the same year. The sales for 1978 approached 47,000 […]

With government regulations increasing pressure on car manufacturers to meet ever tightening standards in both CAFE (Corporate Average Fuel Economy) and safety, Dave McLellan knew the fourth generation Corvette would have to blaze new trails to remain at the top of the performance heap. But the very definition of performance had to be revised due […]