One of these days, I’ll have to sit down and make a flow chart of BMW’s bizarre naming schema. Really, when they started segmenting everything out, it wasn’t too difficult to grasp. Quite simple, really. Even numbers would denote two door coupes (2, 4, 6 Series) and odd numbers would denote four door saloons (1, [...]

One of these days, I’ll have to sit down and make a flow chart of BMW’s bizarre naming schema. Really, when they started segmenting everything out, it wasn’t too difficult to grasp. Quite simple, really. Even numbers would denote two door coupes (2, 4, 6 Series) and odd numbers would denote four door saloons (1, [...]

I’ll admit it. In a past life, I was a major Honda fanboy. Perhaps I’ve been holding onto (way too rosey-colored) memories of their commitment to efficient performance with cutting edge engines defined by their ultra high-revving character and purposeful weight shedding/distribution implementations. But as I walked through a quiet and lonely Honda exhibition floor at [...]

McLaren has exhibited a terribly awesome (awesome, terrible, you decide) knack of springing heavy handed news on us in a surprising fashion. I’m a pupil of the “More McLaren, More Gooder” school of thought, so it’s been great to see the UK hypercar masters pop new models out like hot cakes. With their recent announcements [...]

Automotive marketers like to reference racing pedigree, motorsport heritage, and strongly branded buzz phrases to describe their performance oriented offerings. It’s where you get couplets like race-inspired, performance-driven, or looks-fast (lol) to describe cars that generally never see performance usage outside of rare spirited back roads while stuck behind a slow CUV, or a quick [...]